Argyll Landmarks & Landscapes
Argyll - 'Discover Argyll & The Islands''
Argyll Landmarks & Landscapes is a unique collection of over 30 websites to market, promote and deliver information on a variety of tourism related subjects, hobbies and activities such as birds, fishing, golf, walking and much more.
The concept of this brand is to target specific focused groups and provide a complex (but simply accessed) information network to cater for all possible consumer groups and activity groups.
Multiple Brand Development
We specialise in brand development. It's a common practise for a company to create multiple brands of a similar product, whilst perhaps less cost efficient this does allow more specific demographic targeting of your product and also the opportunity to analyse the performance of different brands against consumer groups.
This can have excellent benefits to the company and range of products, after all nobody wants a product that doesnt sell or is mis-targeted.
It can also be a good way of providing successful sales of the same or similar products to a variety of demographics at the same time increasing success and better ROI in the long term.